id-iom
Revolutionizing urban landscapes through explosive pop culture narratives and subversive street symphonies
Provocative // Contemporary // Transformative
Enter the revolutionary duo - Hugo and Sholto Brown—the creative force behind Id-iom—where contemporary street art transcends traditional boundaries to create a new visual language that speaks directly to our digital-age consciousness. These London-based brothers have engineered a distinctive artistic methodology that fuses pop culture iconography with sophisticated stencil techniques, transforming urban walls into powerful narrative canvases that challenge societal norms while celebrating the raw energy of street culture.
“We take ideas from pop culture, music, books and stuff that makes us laugh to create work that makes people smile. We will never stop experimenting”
"Urban Integration" - Architectural Transformation
Chromatic Duality Perfected
This monumental brick wall installation showcases Id-iom's mastery of large-scale urban integration. The contrasting red and blue background elements frame two powerful female portraits, creating a visual symphony that transforms an ordinary wall into a contemporary art statement. The geometric door intervention serves as a dynamic focal point, proving their ability to reimagine architectural elements as integral components of their artistic vision.
Like the great Mexican muralists Rivera and Orozco, they understand that walls are not mere surfaces but cultural canvases that can reshape entire neighborhoods. The two female portraits, set against their signature red and blue geometric backgrounds, create a powerful dialogue about identity, community, and belonging in urban space. The central geometric door intervention—with its bold black and white striping—functions as both practical architecture and optical illusion, demonstrating their unique ability to make functional elements serve artistic purpose. This piece transcends traditional street art to become environmental sculpture, transforming passersby from casual observers into active participants in a larger cultural conversation about beauty, identity, and public space in contemporary London.
"Mayhem Playing Card" - Pop Subversion
Political Satire Elevated
This playing card installation transforms political commentary into high art through the lens of gaming culture. The mirrored composition and bold graphic treatment elevate street art beyond mere protest into sophisticated visual rhetoric that would be equally at home in a Tate Modern exhibition.
This piece showcases Id-iom's ability to transform contemporary political discourse into timeless artistic statements. By appropriating the visual language of playing cards—symbols of chance, strategy, and risk—they create a powerful metaphor for political power dynamics. The work's clean lines and bold typography demonstrate their mastery of graphic design principles while the subversive content positions them within the grand tradition of politically engaged artists from Goya to Banksy. Yet unlike their predecessors, Id-iom brings a distinctly contemporary sensibility that speaks fluent internet culture while maintaining serious artistic integrity.
Architectural Integration
Their ability to transform abandoned architecture into immersive art experiences demonstrates a sophisticated understanding of site-specific installation. This piece creates dialogue between interior and exterior space, public and private experience.
Cultural Commentary
This large-scale work combines portraiture with graphic elements to create a powerful statement about youth culture and rebellion. The piece demonstrates their ability to work at monumental scale while maintaining intimate emotional connection.
These installations represent Id-iom's evolution from traditional street art into environmental art practice. Like James Turrell's light installations or Christo's landscape interventions, these works transform viewers' relationship to space itself. The monster window piece particularly demonstrates their understanding that contemporary art must engage with architecture, technology, and social media culture simultaneously. This isn't just art on walls—it's art that reimagines what walls can be in our interconnected world